Overview
This project focused on improving the online visibility of a local plumbing business that provides residential and emergency plumbing services in its service area.
When I first reviewed the website, it had very limited visibility in Google search results. Most of the service-related keywords such as plumbing repairs, emergency plumbing, and local plumbing services were ranking beyond the second page of Google.
As a result, the business was missing potential customers who were searching online for plumbing services in their area.
I analyzed the website’s performance using Google Search Console and identified several opportunities to improve its local search visibility. By implementing targeted Local SEO strategies and optimizing service pages, I helped the website appear for more location-based searches.
Objectives
- Increase organic traffic from local plumbing searches
- Improve rankings for service-based keywords
- Generate more leads from Google search
Within 3 months, the website experienced noticeable growth in organic search visibility.
Google Search Console Performance Growth:
Total Clicks
Increased from 1.3K → 3.54K
Total Impressions
Increased from 96.7K → 297K
Average Position
Improved from 22.4 → 14.9
This improvement helped the business gain more visibility in Google search results and attract more potential customers searching for plumbing services.
