Overview
This project involved improving the online visibility of a multi-speciality medical clinic based in Delhi that offers services from multiple doctors across different medical fields.
The clinic had 5–6 doctors specializing in different areas, including general consultation, dental care, skin treatment, and other medical services. However, the website was not performing well in Google search results for important local healthcare keywords.
Many potential patients searching for doctors in Delhi were unable to find the clinic online because the website lacked proper SEO optimization and local search visibility.
I analyzed the website using Google Search Console and identified several opportunities to improve rankings for location-based medical searches. By implementing targeted Local SEO strategies, on-page optimization, and better content structure, I helped the clinic increase its online visibility and attract more organic traffic from people searching for doctors in the area.
Objectives
- Improve the clinic’s local search visibility in Delhi
- Increase organic traffic from patients searching for doctors online
- Rank the website for location-based healthcare keywords
- Optimize service pages for different doctor specialties
- Increase search impressions and overall visibility
- Generate consistent organic leads for the clinic
Within 6 months, the clinic’s website experienced strong growth in organic search visibility.
Google Search Console Performance:
Total Clicks: The website generated 7.44K organic clicks
Total Impressions: The website reached 553K search impressions
Average CTR: Maintained a 1.3% click-through rate
Average Position: Improved visibility with an average position of 15.2
This growth shows that the clinic’s website started appearing for a wider range of local medical searches in Delhi, helping the clinic attract more potential patients through organic search.
